We were honored to work with SaSa to promote their exclusive Haruhada Cooling & Water Resistance Sun Screen Spray. SaSa Hong Kong sought a fresh, engaging way to promote the Haruhada Cooling & Water Resistance Sun Screen Spray, an exclusive product line available only at their stores. In a crowded summer skincare market, the goal was to highlight the product’s technical benefits—such as its 80-minute water resistance and instant cooling effect—without using a traditional, static demonstration.

JoJo Ventures took a playful approach by personifying the Haruhada product line. We transformed the spray bottles into vibrant cartoon characters. Instead of simply showing the bottle on a shelf, we animated the characters enjoying a perfect summer day: lounging for a sunbath, engaging in a high-energy game of tennis, and exploring the great outdoors.

• Format: A punchy, 20-second animation optimized for Instagram’s fast-paced environment.

• Visual Style: Bright, energetic, and character-driven to appeal to active social media users.

• Key Messaging: By showing the characters “sweating it out” on the tennis court while remaining protected, we visually reinforced the product’s @cosme #1 ranking and 80-minute water-resistant durability.

The video was featured on SaSa’s official Instagram, successfully bridging the gap between product utility and lifestyle entertainment. The “3-second application” and “-5°C cooling” features were delivered through a narrative that felt less like an ad and more like a fun summer story.