Building on a local presence since 1956, Pfizer Hong Kong works to foster a healthier community by marketing quality products and collaborating with healthcare partners on impactful social and disease management projects. In support of this mission, our collaboration involved creating a compelling animated video designed for four-quadrant appeal.

The creative vision was to transport viewers to a serene, futuristic Hong Kong, using a custom tram and a cast of characters to guide audiences through a narrative on health awareness. A key component was character development, which involved transforming Pfizer’s existing 2D characters into fully-realized 3D assets, while also designing and building a brand-new, proprietary character from the ground up to star in this unique story.

• Visualizing Invisible Risks: Using AI animation to personify RSV and its impact on the lungs.

• Simplifying Complex Topics: Translating medical advice into a clear, visual narrative about the “vaccine train.”

• Targeted Health Messaging: Specifically addressing high-risk demographics like seniors and pregnant women through relatable visuals.