For Wellcome, a leading supermarket chain with a presence in every corner of Hong Kong, we developed an advertisement to highlight their unparalleled accessibility and diverse product range for every customer. The creative challenge was to visually communicate this “products for everyone” ethos in a single, compelling narrative.

Our solution was a seamlessly edited, single-tracking-shot commercial. This was artistically achieved by compositing over 30 different still images into a continuous flow, visually guiding the viewer through a cross-section of Hong Kong life and showcasing how Wellcome serves each unique individual and community.