From 2023 to 2026, the Hong Kong advertising industry underwent a profound technological transformation. Artificial Intelligence evolved from a backend optimization tool into a front-facing creative powerhouse, serving as the core of celebrity endorsements, visual storytelling, and brand identity.
Below is an analysis of six iconic cases that demonstrate how AI is reshaping the marketing landscape in Hong Kong.
1. WeLend and Min-Chen Lin: The AI Campaign Produced by Google Gemini (2025)
Background: The online lending platform WeLend has partnered with celebrity Min-Chen Lin for years. To highlight their “AI-driven” core value and bypass the logistical constraints of traditional filming, the brand launched the city’s first promotional video generated entirely by AI.
Key Features: Every frame featuring Min-Chen Lin and her surroundings was computed rather than filmed on location. This allowed the actress to “transform” into various roles instantly, showcasing the incredible flexibility of AI image generation.
Technical Execution:
- Model Training: The team used a massive dataset of Min-Chen’s portraits for deep learning.
- Tooling: The project primarily utilized Google Gemini. According to interviews with the creative team at One Cool Group, the production took one month with a team of only ten people. This represents roughly one-third of the manpower required for a traditional shoot.
- Consistency: To solve the common “character drift” issue where AI characters change slightly between frames, the team utilized their proprietary OCAIFX system to maintain visual stability.
2. Konew Financial Express × TVB: The Rise of Virtual Talent Hugo Ho (2025)
Background: In a cross-industry collaboration between Konew Financial Services and TVB, the brand introduced Hugo Ho, an AI-generated virtual artist, as their official spokesperson. This marks a rare instance of a Hong Kong financial institution fully committing to a virtual idol.
Key Features: Hugo possesses a professional, trendy, and corporate image. Beyond television commercials, he maintains a dedicated social media presence and has even been marketed alongside another virtual artist, Luna, as an “AI Power Couple.”
Technical Execution:
- Zero-Base Generation: Hugo is not based on any real-life person but is a completely original digital creation.
Multi-Channel Operation: AI is used to generate frequent social media content, ensuring Hugo remains “active” and relatable to the public while maintaining a consistent personality.
3. 7-SELECT × Dee: Exploring the “Flavorverse” (2023)
Background: To promote new packaging and products, 7-Eleven’s house brand 7-SELECT collaborated with Dee Ho from the group ERROR. The goal was to use AI to construct a psychedelic, high-tech “Flavor Universe.”
Key Features: The campaign features surreal visuals of Dee traveling through a vibrant food-themed cosmos accompanied by a catchy rap.
Technical Execution:
- Prompt Engineering: The production team spent eight weeks “teaching” the AI. Early iterations suffered from hallucinations, such as turning Japanese sandwiches into French baguettes, requiring precise keywords and image references to correct.
Hybrid Production: A “live-action meets AI” approach was used. Dee was filmed on a green screen with wirework, and his performance was later integrated into AI-generated environments to create a seamless fusion of reality and digital art.
4. JoJo Ventures x Bosch：Immersive AI Storytelling (2025)
Background: Bosch, a leader in home appliances, wanted to market high-end kitchen renovations. The challenge was to move beyond cold technical specs and build an emotional connection across generations. They sought a narrative that made “home” feel tangible and warm.
Key Features: The campaign used immersive AI animations to turn a standard showroom into an imaginative sensory space. By creating a brand character with “warmth,” the retail experience was transformed from a product display into an engaging visual journey.
Technical Execution:
- Mixed Reality Strategy: The team used a “virtual-real fusion” strategy. They generated a friendly “Bear Family” of virtual characters and placed them into real-shot kitchen footage. This softened the coldness of the technology while keeping the product details grounded in reality.
Fluid Transitions: AI was used to calculate and generate smooth transitions between scenes, avoiding the jumpy nature of traditional editing and creating a futuristic, exploratory feel for the viewer.
5. HSBC × Dayo Wong: “Wealth Decoded” and the AI Digital Twin (2023)
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Background: HSBC aimed to simplify complex financial concepts through their “Wealth Decoded” series featuring Dayo Wong. The theme “Complexity into Wealth” used AI as a metaphor for intelligence and precision.
Key Features: The campaign introduced “AI Dayo,” a digital twin that was virtually indistinguishable from the real actor. This served as a symbol for how technology can help investors identify market opportunities.
Technical Execution:
- Digital Twin Technology: Special scanners captured Dayo Wong’s facial features, micro-expressions, and body language with extreme precision.
Voice Cloning: Over 1,500 hours were invested in AI voice cloning to ensure the tone, pauses, and unique “Dayo-style” wit were perfectly replicated.
Rendering: Each frame of “AI Dayo” was rendered using Midjourney V5 to achieve a high level of cinematic realism.
6. K Cash x Chi-Yuet Ying: The AI Superhero (2025)
Background: K Cash launched a loan campaign targeting homeowners, personifying the burden of debt as a “monster” that is eventually defeated by a “superhero.”
Key Features: The ad blends a classic Cantonese opera melody with modern rap. Visually, it features celebrity Xi Mao (Saito On) transforming into an AI-generated superhero.
Technical Execution:
- End-to-End AI Creativity: AI was utilized throughout the entire process, including music composition, arrangement, lyric writing, and visual generation.
Cost-Effective Visuals: Instead of expensive traditional CG modeling, the team filmed Xi Mao’s head and used AI to generate a muscular superhero body and the surrounding environment. This significantly reduced production costs while maintaining high visual impact.
About Us
Based in Hong Kong, JoJo Ventures is a specialized production studio blending years of cinematic expertise with the power of CGI and AI. As the AI wave transforms the creative industry, we help businesses break through traditional production bottlenecks. Our mission is to provide more efficient, creative, and scalable ways for companies to communicate their vision.
Our work is trusted by global giants and local icons alike, including
- Pfizer
- Bosch
- Siemens
- Wellcome
- Eu Yan Sang
- SaSa
From premium commercials to the next generation of AI-generated visuals, we are your partners in the AI era.
Let’s build the future of your brand.
📧 Email: business@jojo.ventures
📱 WhatsApp: +852 9853 7469
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